Without it, Sales Play cannot tell you which of these plays duplicate a deal you are already running — or which of your open deals have gone quiet while the account moved.
4 CRM plays are already mapped at Owens Corning.
4plays at this account
$13.7Mvalue in play
A sample of what is behind this
Biocide substitution for Roofing water treatment loop
Colourant and pigment consolidation across Roofing
Sustainable plasticiser trial for Composites
Unlocks
CRM as an opportunity source
Existing deals matched against new plays
Deal Stall — flag deals that stopped moving
What connecting it takes
1What we need A read-only API user in Salesforce or Dynamics, and the objects you want synced.
2Who sets it up your CRM administrator, with your account team