Yokohama Rubber's recent patent activity points at a bio-based substitution programme
Why this matters to you
This puts a competitor-held position in play for the first time in four years.
Clustering the last scan…
Clustering the last scan…
What they're building
This puts a competitor-held position in play for the first time in four years.
This puts a competitor-held position in play for the first time in four years.
This puts a competitor-held position in play for the first time in four years.
This puts a competitor-held position in play for the first time in four years.
Their stated compliance deadline is inside your typical qualification window, which favours an incumbent-displacing pitch.
You have an existing MSA with this account, so commercial terms are not the obstacle. Qualification is.
You have an existing MSA with this account, so commercial terms are not the obstacle. Qualification is.
Three of your flame-retardant and biocide lines are qualified substitutes in two of the affected segments.