Sustainable plasticiser trial for Roofing

Trade Flow · Identified

5 agents · last run 01:22 todayDraft outreach

$4.9Mestimated value

4/5roles covered

29sources behind the signal

Identifiedstage

Mediumrelevance · ranked 11 of 24

Why this exists

You have an existing MSA with this account, so commercial terms are not the obstacle. Qualification is.

The chain

what produced this, and what it still needs

1 · Signal

Owens Corning's largest customer has set a supplier sustainability threshold Owens Corning cannot yet meet

Market Moves · 14 sources High confidence

2 · Opportunity

Scored 11 of 24 surfaced · $4.9M

Above the relevance bar 198 scored, 24 surfaced

you are here

3 · People

4 of 5 roles mapped

4 · Draft

Not started

Win Kit is ready — 3 proof points and a competitive counter.

in your licence

Value hypothesis

Qualification time is the binding constraint, not price.

Proof points

Competitive counter

Incumbent is Rockwool; their grade does not clear the new limit.

Commercial angle

Lead with a paid trial to compress the qualification decision.

4 of 5 roles covered